In the world of fine jewellery, evolution is as inevitable as the changing tides. As we embrace the next chapter of our brand’s legacy, we are excited to introduce you to Aurora, formerly known as Jaipore Jewels. Our transformation into Aurora is not merely a name change—it is the dawn of a new era in luxury craftsmanship, where timeless heritage meets renewed brilliance.
The Origins: Jaipore Jewels
Founded in 1989 by the visionary Dato Ritu Aurora, Jaipore Jewels became synonymous with elegance, quality, and the art of bespoke jewellery creation. Our atelier, with its roots steeped in the traditions of handcrafted beauty, quickly garnered a loyal following of discerning clients who valued the personal stories behind every piece. Ritu’s dedication to weaving individual narratives into each design gave our brand a unique essence—each item was more than just jewellery; it was an extension of its wearer’s spirit.
The Evolution: Why Aurora?
As we grew and evolved, we recognised that our brand needed to reflect not only where we came from but also where we are headed. With Ritu’s children, Nikhil and Anushka, taking the reins of the business, our vision expanded to include a more modern, innovative approach, while still holding fast to the principles that have made us who we are. Thus, Aurora was born—a name that reflects the light and brilliance we strive to bring into our clients’ lives through our creations.
Aurora is a natural evolution of our commitment to quality, personalised service, and artistry. The name symbolises new beginnings, while still honouring the foundation laid by Jaipore Jewels. Just as the aurora lights up the sky with beauty and wonder, we aim to illuminate the stories and emotions of our clients through the pieces we create.
What Stays the Same
Despite the name change, one thing remains constant: our commitment to uncompromising standards in quality and design. At Aurora, we continue to offer the same impeccable craftsmanship and bespoke services that our clients have come to love and trust. Every piece is handcrafted with the utmost care, using only the finest gemstones and materials. Whether you’re seeking a one-of-a-kind haute couture masterpiece, a modern statement piece, or a timeless bridal creation, Aurora is here to craft jewellery that is as unique and special as you are.
What’s New: A Contemporary Twist
While our heritage remains a key pillar, Aurora also signifies a renewed dedication to modern design innovation. Nikhil and Anushka’s leadership has infused the brand with fresh perspectives, blending classic techniques with contemporary aesthetics. From cutting-edge designs to a more collaborative client experience, Aurora reflects the best of both worlds—timeless craftsmanship with a modern twist.
Aurora’s Promise
At Aurora, we don’t just create jewellery; we craft personal legacies. Each piece is a work of art that tells your story, capturing your memories, hopes, and dreams. With a deep respect for our heritage and an eye toward the future, we continue to serve our clients with the same personalised touch, offering bespoke consultations and collaborative design processes to ensure that your vision comes to life.
We invite you to explore Aurora and embark on a journey where your stories shine as brightly as the finest gemstones. Discover the magic of a brand that honors its past while embracing the future. Welcome to Aurora—where heritage meets brilliance.